Articles link straight to what they mention.

You're reading a story about finding a laser engraver or getting roof estimates. The article mentions a tool or service we offer. You can click it and go there. You don't have to search.

We do this because it was dumb to write about something helpful and then make you hunt for it. The link is right there in the text.

It works on the homepage and in the article body. The first mention of each tool gets the link. It saves you time.