Call a local business straight to their number.

You find a local business and want to call them. Used to be you'd get a general number and get transferred around. That's gone now.

When a shop sets up their page and confirms it's real, their actual phone number shows up. You call them straight. No transfer, no waiting for someone else to call you back. It's their business, their phone, their voice on the other end.

This matters because sometimes you just need to talk to the person who actually does the work.