Click the thing the article talks about.

You're reading an article about custom photo magnets, and the word 'magnets' is a link. Click it and you're at the magnet shop. Read about the jobs board, click 'jobs board', and you're posting. See a mention of the weather, a local business, a service, and boom, you're there.

We connected the whole website so the things we write about are doors, not dead ends. First mention of anything gets a link. It's in the headlines, the article text, the preview cards. Everything connected.

It sounds simple, but it saves you time. You don't have to remember what something is called or hunt through a menu. You read, you click, you're in.