Click the thing the article talks about.

You read about the laser shop or the jobs board or the weather. You want to check it out. Before, you had to search for it yourself.

Now when an article mentions something we built or a local service, the first mention becomes a clickable link. You read about custom photo magnets and tap straight to order. You see the jobs board mentioned and jump to it. You read about weather and land on the weather site.

It sounds small. It saves you time.