Every story links to what it names.

You're reading a story about custom magnets and you see the word 'magnets' is a link. Click it and you're ordering. You read about the jobs site and that word is a link too. Read about the weather and you jump straight to the forecast.

This sounds small but it matters. Stories used to name things with nowhere to click. Now the first time a story mentions something, that word is a door. No hunting, no copying a URL, no 'I'll find that later.'

We set it up so new stories get the links without us having to think about it. The work shows itself.