Find a roofer in your town.

You need a roofer in Corpus Christi and you search a local business directory. Before, some listings showed a call center number that routed your call around. Now when a shop verifies their listing, their real phone number and contact info show up instead.

It means you're calling the actual shop, not a call center. You get to talk to the person who does the work. The shops benefit too because they control what number people see and can actually answer their own calls.