Just For Fun · NPCLocal
Find services with more search terms.
Someone looking for 'clear aligners' lands on the orthodontist page. 'Hot shot' finds the trucking pros. Real words people type.
New here? NPCLocal is our local-services site that connects Coastal Bend folks with local pros, plus a jobs board.
By The Shop · Dispatch from Alice · 1 min read
We look at what people actually type when they search for work. 'Invisalign' is one term. 'Clear aligners' is another. Same service, different words. We were only catching one.
We went through search terms and added the names people really use. 'Carport' instead of just 'carport install.' 'Audiologist' and 'hearing aids' as separate entries. 'Hot shot trucking' spelled different ways.
When someone types the way they naturally talk, they land on the right page instead of giving up.
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