Find the right service category, mapped town by town.

We looked at what people type into Google when they're looking for a service. We checked every town in the Coastal Bend and found hundreds of searches that led nowhere. Someone searches 'carports' and we had no carport page. Someone searches 'clear aligners' and they hit a dead end. The search was real. People were looking. We just weren't showing them the answer.

We added alternate names across heating and cooling, roofing, hot-shot trucking, carport install, orthodontist, and hearing aids. When someone in Calallen searches 'heating and cooling,' they land on the HVAC page. When someone in Corpus searches 'carports,' they see who does that work. The categories already existed. We just made them findable.

This is the kind of work that doesn't feel like shipping. It's just data cleanup. But it's the difference between a search that goes nowhere and a search that finds a real local pro.