Know where your calls are coming from.

We have a directory where people can find your business. When someone calls you from that directory, you get a lead. But not all leads are the same. Some come from people who searched for your service. Some come from people who were browsing the directory and saw your name. We needed to tell the difference.

Now when a directory lead comes in, it shows up in magenta on your phone or in your call log. A regular search lead stays regular. You can see at a glance how many calls are coming from folks who already knew what they wanted versus folks who were just looking around. That matters when you're thinking about whether a listing is worth it.

This is honest accounting. You're paying for people who are actively searching for your service. When you get that, we show you. When you get something else, we show you that too.