North Point Computers shows up in Apple Maps and Siri.

You ask Siri for a computer repair shop in Alice and North Point Computers appears. You tap it and get directions, hours, and a call button. That works because we added the shop to Apple's business listings the same way it's already in Google.

This matters because some people use Apple Maps instead of Google. Some use Siri instead of typing. We wanted the shop to show up everywhere a person might look, not just one place.

It's not flashy, but it means one fewer step for someone who needs a computer fixed and they're already holding their phone.