Our direct mail tool got a new logo.
A bold arrow. It looks like a signature and a shield.
By The Shop · Dispatch from Alice · 1 min read
We have a tool that sends printed postcards to one local business per type of work. It needed a logo that said what it does in one image. We landed on a down-right arrow with a hooked top that looks like someone signing their name and a shield at the head, all in blue with a glossy 3D finish.
It's bold enough to work small on a browser tab icon and strong enough to hold its own on a postcard. The arrow points down and right, which is where you sign on a contract or a piece of mail. The shield says you're protected, you're official, you're legit.
The logo is live across the site and the browser tab icon.
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