Read a story.

You read something about a service or a tool or a job board. You want to check it out. You search for it, you dig around, you waste five minutes finding the thing we just mentioned.

We fixed that. Now when we name something in a story, the first mention is a link. A shop, a product, a laser service, the jobs board. You read it and the door is right there. Click it and you're in.

It's a small thing. It saves you time. That's the point.