Read about a service, click to the pro.

You read a story about laser engraving and want to see what that shop actually does. Before, the article named it but didn't give you a link to it. You had to hunt.

Now when an article mentions a service or tool we offer, the first time it shows up it's a link. Laser engraving, postcards, the jobs board, weather, everything. You read about it and you can click straight to it.

Same writing, better links.