Read an article and click straight to what it mentions.

You read a story about a local tool or service and want to check it out. The article names it but there's no link. You search for it, find three wrong sites, give up. We fixed that. Every article now links the things it mentions the first time you see them.

Read about our laser shop and click to the videos. See a mention of the jobs board and jump straight there. Read about weather and you're one click from the forecast. The link is right there in the text where it makes sense.