Shop's website menu works the same on every page.

A screen printing and engraving shop in Alice made its website menu consistent. You can click through the same menu whether you're on the engraving page, the printing page, or the homepage. Every page works the same way.

This sounds small, but it matters when you're browsing. You don't have to hunt for where the menu went or remember that one page worked different. Everything works the same way, and you can get where you need to go faster.

Consistency is invisible when it works. It's only noticeable when it doesn't.