Siri can find North Point Computers now.

You ask Siri where to get your laptop fixed in Alice, and North Point Computers shows up. Same way it does on Google Maps or Yelp. We made sure Apple's map app knows who we are and how to reach us.

This sounds small. It's not. Most one-person shops get lost between different maps and search tools. You end up calling the wrong number or finding a chain instead of the local place. We fixed that for ourselves by making sure Apple, Google, and Yelp all have the same information about us.

If you run a local business, this matters. The more places that know your real phone number and address, the easier you are to find. We did it ourselves first so we know it works.