Spot our new Adhere logo.

We send direct-mail postcards for local businesses. Each postcard goes to one type of business per area, so a plumber gets postcards about plumbing customers and nothing else. It's a way to reach people who might hire you.

The logo took a few rounds. We wanted something that felt like signing up, like pointing down and to the right, like saying yes. We landed on a bold hooked arrow on our blue circle. It's simple enough to work tiny on a favicon and clear enough to read from across the room.

Small thing but it matters. A good logo tells you what something is before you read a word.