Tap links in articles.

You're reading an article about finding a good roofer and it mentions the jobs board. Before, you had to hunt for the jobs board yourself. Now the link is right there in the text.

We connected the articles so that when a story names something we built, the first time it shows up is a link. The jobs board links to the jobs section. Videos link to where the videos live. The weather site links to the weather site. No dead ends.

It means you stay in the flow. You don't lose the thread looking for where to go next.