We redesigned the logo for our postcard service.

We run a service called Adhere. Every month we pick one business in each trade and send postcards to the neighborhood. The old logo was flat and small. Hard to spot. We redesigned it to be bold and glossy, with a 3D down-arrow that looks like a signature line.

The new look is cleaner. It works better on a postcard. It works better as a tiny icon in a browser tab. It looks like a sign-here arrow, which is what the whole service is about: getting local work in front of people who need it.

Small changes, but they matter when you're trying to make something stick in someone's mind.