You click straight to what we mention.

You're reading an article on npclocal.com and it mentions a tool or service you want to try. You have to search for it or remember the name.

We fixed that. Articles now link directly to the things they talk about. You read about custom magnets and click right to order them. You see a mention of the jobs board and click to search for work. No extra steps.

It sounds simple, but it means you spend less time hunting and more time doing what you came for.