You find better local pros.

Someone searches for an electrician in Alice. They see three results. They click on one. That click matters because it tells us the search is working. A pro gets a customer call. A homeowner gets connected. And we get smarter about what results people trust.

We watch which entries get clicks. It's straightforward. We can see if a plumber's entry is showing up but nobody clicks it, or if someone's getting attention. That tells us when a name isn't clear, or when search results are matching what people need.

The whole point is to make the site better over time. Right now we're watching. As more people use it, we see what works and what doesn't.