You find real businesses in listings.

If your business shows up when someone searches for your service in your town, it's because you have a real physical address there, you do that trade, and Google already knows about you. We're not filling in blanks or making assumptions. That means the people who find you are actually looking for what you do, in the place you do it.

This matters because you don't want a roofer in Corpus Christi to show up when someone in Alice searches for roofing. And we don't want to list a business under a trade it doesn't do. The search results are tighter. If you're not showing up, it's because we can't verify you're really there or really do that work.