You find us easier on Google, Apple Maps, and other spots.

When you search for a business on Google or Apple Maps, those sites try to figure out if all the listings they find are the same shop or different ones. Before this week, North Point Computers showed up on Facebook, Yelp, Google, Apple Maps, and Yellow Pages. But those listings weren't connected. The search engines didn't know they were all the same place.

We connected them this week. When Google or Apple Maps sees North Point Computers on one site, it knows it's the same shop everywhere else. That makes you more confident the listing is real, and it means the information stays the same across all those sites.

It's the kind of thing that happens behind the scenes, but it matters. A business that shows up in five places as five different listings looks sketchy. A business that shows up in five places as one verified shop looks real.