You see shop mascot artwork on the website.

Falfurrias Printing has a mascot named Eddie, and the shop has design sheets and artwork for him. We put those pages on their website, so customers can see the work that goes into a character design before they order.

This is the kind of thing that shows who a shop is. Not every printing company has a mascot or cares enough to design one. The pages aren't trying to sell anything. They're just there because the shop is proud of the work.

Sometimes the best thing a website can do is get out of the way and let a shop show you what they actually do.