You trust five-star ratings.

You see a sign company with a perfect 5.0 star rating and you wonder if it's real or if they're padding it. We changed how we describe the rating so that a perfect five stars actually means something. If the rating drops, we adjust the description so it stays true.

It sounds technical, but the idea is simple. We don't let ratings get locked in place. They move with the real feedback. A perfect five means they earned it and they're holding it.

Trust takes time to build and one post to lose. We're trying to keep it real.