Your ratings always look honest.

We had a line on our local business ratings site that said 'perfect 5.0 star rating'. It was true when we wrote it. But ratings move. We didn't want to update the copy every time a new review landed or look like we were hiding something.

So we changed the wording to stay true no matter what the number is. It's a small thing, but it's the right one. You see what's real on the day you look at it.