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Straight Talk · Constellation

100 pieces is a price break, not a minimum.

Eddie can print fewer than 100 shirts. We just had to stop calling it a rule.

By The Shop · Dispatch from Alice · 1 min read

When we were building Eddie's site, he told us he could print anything from one shirt on up. But the pricing shifted at 100 pieces. Order 99 and the per-shirt cost is one number. Order 100 and it drops. That's a price break, not a wall.

We had framed it as a minimum at first. That was wrong. It made the shop sound like he wouldn't touch a small order, when the truth is he will, just at a different price. So we rewrote it. The site says the price breaks at 100, not that 100 is the minimum. Same facts, different story.

It's the kind of thing that matters when you're trying to be honest with customers. Words matter. 'Minimum' sounds like a rule. 'Price break' sounds like the truth.

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