Articles link to the services they mention.

The daily news tries to connect things inline. Read an article about custom engraving and the word 'laser' might link to the laser engraving shop. Read about jobs and the word 'jobs board' might link to the board. Read about weather and the word might get you to the forecast.

It cuts out a step. You read something interesting and you can follow it right then. No hunting for where the thing lives. It's all connected.

The links show up in the article body, the opening paragraph, and the preview card. The first time a thing gets mentioned, it gets a link. After that, it's just text.