Straight Talk · Constellation
Lead sites launched for local trades.
Real local content for each trade.
By The Shop · Dispatch from Alice · 1 min read
Building one website takes time. Building several at once is a different problem. We built one system that powers them all. Each site looks different. Each one has its own domain. But they all run on the same code.
The hard part wasn't the code. It was the content. Each trade needed guides written for the Coastal Bend. Hearing aids need to talk about salt air. Roofing needs to talk about hail. Outdoor lighting needs to talk about wind. That's not copy-paste work.
We pulled local knowledge from Google search data, from real jobs, and from what I know about the Bend. Then we wrote the content around that. It's not perfect. But it's honest and it's local.
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