The site tells you how it works.

You land on the jobs site or the service directory and wonder if the pros at the top paid for it or if they're just the best. We tell you straight. Posts that appear at the top are labeled as paid. We don't rank or vet pros. We're a neutral board, not a merit list.

A lot of sites hide how they work or make it sound like they're doing you a favor by 'ranking' businesses. We don't. You see the disclaimer on every jobs page so you know the rules of the game before you start looking.

Trust is hard to earn online. Being boring and honest about how the system works is half the battle.