You click straight to what articles mention.

You're reading an article about video marketing and it mentions laser engraving. The word 'laser' is a link. Click it and you're looking at the videos. No more searching for what the article talked about.

When an article mentions a service or tool, the text links to it. Jobs board, weather forecast, wind data, photo magnets, laser videos. The first time something is named, it's a door you can walk through.

It sounds small but it saves you time. You don't have to remember a website name or hunt through a menu. The article does the work for you.