You click what you read, go there.

You're reading a story about a local business or service. You see a word or phrase that's underlined. You click it. You go straight to that thing. No hunting around the page. No guessing where to go next.

We built the stories so they link as you read. First mention of something interesting, it's a clickable door right there in the text. It sounds small but it changes how you actually use the site. You're not stuck reading about something cool with no way to get to it.

This is how the web should work. We just made it happen.