You find unclaimed businesses easier now.

Before this week, if you looked up a plumber or electrician who hadn't signed up to manage their own listing on Google or Yelp, we'd give you a generic number and tell you to ask for them by name. That was dumb. Half the time you'd get transferred around or they wouldn't know who you meant.

We show you the lookup links instead. We point you to Google, Yelp, or their website. You get the real information from the source, not a filtered guess from us.

It sounds like we're doing less, but we're actually being more honest. We're saying: we don't have their info, but here's where to find it. That's better than pretending we do.