You see a sharper postcard logo.

A local direct-mail postcard service uses a logo with an arrow. We redesigned it to work better across sizes and screens.

The arrow is now bigger and more bold. It hooks at the top like a pen ready to sign. The whole thing sits on a deep blue with subtle depth so it feels solid. It's the kind of small shift that makes a difference when you're looking at it on a tiny screen or a big printed card.

The logo works better as a symbol now. Cleaner. More confident. Still simple enough to recognize in a heartbeat.