The directory only lists real businesses with real addresses in real towns.

We run a directory of local businesses. We used to fill in blanks with guesses. If a search engine ranked a plumber in Kingsville but we didn't have an address for him, we'd list him anyway. That was sloppy.

Now if a business doesn't have a real address in a real town, it doesn't go in the directory at all. The directory is smaller but honest. When you search for a pro, you're looking at actual shops you can actually call, not maybes.