You see real photos of a shop's work.

Stock photos are lazy. A customer looking for a roofer wants to see roofs this shop has actually shingled. A printing shop should show jobs they've actually run. So we went back through all eleven sites and swapped out the generic pictures for real work.

It took a while because we had to get the photos right. Some shops had galleries we could pull from. Others we had to ask for. A few we found on their Facebook pages where they'd already posted the work. The point is the same: you're looking at what this business does, not what some photographer thinks a business looks like.

It matters more than it sounds. A customer scrolls the site and sees a roof that looks like the roofs in their neighborhood. A printing shop shows the exact style of work they want. That's the difference between a phone call and scrolling past.