prospects rank by calls and leads now, not just demand.

The sell-the-slot board now ranks prospects by the calls and leads they've actually sent, not just the number of people searching for your service in their area.

Before, you'd see a neighborhood with high demand and assume it was hot. But demand without action is just noise. Now you see neighborhoods where people are actually calling and getting leads.

Day to day, you look at the board and the top spots are the ones that are paying. You can dial into those first. The ones lower down might be warm but not heating up yet.

It's the difference between a crowd and a line. You want the line.