The smart cooler site looks finished.

We built a smart cooler that keeps drinks cold and talks to your phone. The website looked like a draft. This month we redesigned it with real photos of the cooler, real copy about what it does, and a design that doesn't apologize.

It's a small project but it matters. A customer lands on the page and sees something real, not a sketch. They understand what the cooler does and why they'd want one. The design is the same on every page so it feels like one product, not ten different ideas.

We also added a dashboard for our team so they can see how many coolers are out there and if any of them are having trouble. That part is hidden from customers but it keeps us honest.